Quantification

"One can expect different roles from a fragrance. We summarized them with different key words to illustrate each of them. Among these roles, which one(s) do you personally expect from the fragrance(s) you use, either regularly or more occasionally?"

On-line quantitative study - N=500/Country - National representative sample of women, fragrance users, 16 -55 y.o
FR, GER, US, BZ : Jan 2018 / Mex : Dec 2018

"One can expect different roles from a fragrance. We summarized them with different key words to illustrate each of them. Among these roles, which one(s) do you personally expect from the fragrance(s) you use, either regularly or more occasionally?"

On-line quantitative study - N=500/Country - National representative sample of women, fragrance users, 16 -55 y.o
FR, GER, US, BZ : Jan 2018 / Mex : Dec 2018

MAGICAL CHARM

Le Parfum
Comme atout de Charme

#Séduction

#Féminité

#Sensualité

#Désir

56%

HYGIENISM

Le Parfum
Pour se sentir Propre & Fraiche

#Simplicité

#Discrétion

#Maitrise de soi

#Netteté

37%

VOLUPTOUS

Le Parfum
Le Plaisir de mes Sens

#Stimulation Sensorielle

#Plaisir intime

#Volupté

#Extase

36%

THERAPEUTIC

Le Parfum
Comme atout de Charme

#Séduction

#Féminité

#Sensualité

#Désir

56%

PROTECTION

Le Parfum
Pour se sentir Propre & Fraiche

#Simplicité

#Discrétion

#Maitrise de soi

#Netteté

37%

SPIRITUAL ELEVATION

Le Parfum
Le Plaisir de mes Sens

#Stimulation Sensorielle

#Plaisir intime

#Volupté

#Extase

36%

53% CONSUMERS HAVE ONLY 1 NEEDSTATE / 47% HAVE AT LEAST 2 / 19% AT LEAST 3

SEDUCTRESS

"WEIBLICH-EROTISCH"

Parfum als Verfuhrungskraft

#Attraktivitat

#Weiblichkeit

#Begehrlichkeit

#Verzauberung

48%

NORMATIVES

FRISCH & GEPFLEGT

Parfum um sich einfach "frisch und gepflegt" zu fuhlen

#Sauber

#Angemessen

#Diskret

#Respektvoll

39%

VITAL & POSITIVE

"GUTE LAUNE"

Parfum fur gute Laune

#Vitalitat

#Optimismus

#Lebensfreude

#Sonnenschein

39%

BE DIFFERENT

"ES RIECHT NACH MIR"

Parfum un Individualitat zu ausdrucken

#Einzigartigkeit

#Besonders

#Charakter

#Mutig

34%

COCOONING

"GEBORGENHEIT"

Parfum als Geborgenheit

#Kokon

#Gelassenheit

#Komfort

#Gemutlig

11%

56% CONSUMERS HAVE ONLY 1 NEEDSTATE / 44% HAVE AT LEAST 2 / 22% AT LEAST 3

Grooming

[HYGIENISM]

A fragrance to Feel Fresh & Clean

#Appropriate

#Self Confident

#Casual

#Light

#Self Simple

57%

ACTIVE

SEDUCTION

A fragrance for Seduction

#Sauber

#Angemessen

#Diskret

#Respektvoll

45%

PERSONALIZATION

A fragrance to Express one's Personality

#Unique

#Cultivated

#Refined

#Mysterious

#Aura

35%

AFFORDABLE

LUXURY

A fragrance to Smell of Luxury

#Success

#Distinction

#Classy

#Expensive

#Bling

30%

SENTIMENTAL NOSTALGIA

A fragrance to Recall Happy Moments

#Indulgence

#Family

#Comfort

#Serenit

#Feel good

28%

45% CONSUMERS HAVE ONLY 1 NEEDSTATE / 55% HAVE AT LEAST 2 / 26% AT LEAST 3

FEMININE

CHARM

Perfume para Beleza e Charme

#Encanto

#Feminidade

#Admiracao

#Elegancia

#Realizacao

60%

INCANDESCENT CHARM

"VOLUPIA"

Perfume para Auto-afirmacao

#Sexualidade

#Volupia

#Poder

#Provocacao

#Perda de controle

#Sensacoes Primais

40%

HYGIENIC

FRESH & CLEAN

Perfume para Auto confianca

#Limpeza como sinal de respeito

#Alivio pessoal

#Missao cumprida

#Codigo de moral

#Sensacao de frescor apos o banho

35%

ANTICIPATION

"LIBERTACAO"

Perfume para Auto-afirmacao

#Independencia

#Determinacao

#Liberdade

#Autonomia

#Poder

30%

PROTECTION

"PROTECAO"

Perfume para Comforto & Seguranca

#Energia da familia

#Seguranca

#Confianca

#Coragem

#Comforto

26%

DIGNITY

"DIGNIDADE"

Perfume para Sentir-se adequada socialmente / ao grupo

#Reconhecimento

#Orgulho

#Respeito

#Auto estima

#Acesso

23%

RELIGIOSITY

"RELIGIOSIDADE"

Perfume para Conexao com o Divino

#Conexao divina com a natureza

#Cimunhao

#Esperanca e felicidade

#Paz interior

#Relaxamento

13%

43% CONSUMERS HAVE ONLY 1 NEEDSTATE / 57% HAVE AT LEAST 2 / 36% AT LEAST 3

DRESS & PLAY -

SELF EXPRESSION

Perfume para expresar lo que soy

#Personalidad multifacetica

#Experimentacion / en cambio constante

#Evolucion y renovacion

#Versatilidad

#Libertad y alegria

52%

SEDUCTION

Perfume para seducir

#Seduccion y coqueteria

#Sentirte hermosa

#El poder de tu feminidad

#Distrute y placer

#Inocente sensualidad

50%

RELIGIOSITY

Perfume para contarme con la naturale y mi espiritualidad

#Espiritualidad

#Experiencas sensoriales

#Comunion con la naturaleza

#Optimismo y felicidad

#Energia motivacion

#Pienitud y paz interior

35%

EMANCIPATION

Perfume para empoderarme

#Lucha y poder

#Independencia

#Valor

#Confianza en mi misma

#Liderazgo

34%

HYGIENISM

Perfume para ser socialmente aceptada

#Higiene

#Féminité

#Sensualité

#Désir

33%

PROTECTION

Perfume para demostrar proteccion y carino

#Séduction

#Féminité

#Sensualité

#Désir

32%

DISTINCTION

Perfume para ser el centro de atencion

#Lucha y poder

#Independencia

#Valor

#Confianza en mi misma

#Liderazgo