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Title Image

Global needstates

3 common emotional territories / needstates

SHAPPING THE GLOBAL PERFUME MOTIVATIONAL LANDSCAPE

FROM CHARMING BEAUTY

KEY WORDS

Admiration

Attraction

Charm to Power

Controlled enjoyment

Elegance

Enchantment

Feeling pretty

Femininity

Flirting and coquette

Fulfillment

Innocence

Pleasure of the senses

Sensuality

VERBATIM ILLUSTRATIONS

“I use perfume to feel more feminine, more seductive“ “I wear it to turn my partner on.”

“I feel powerful, seductive, free, with achievements in all aspects: personal and  professional life, self confident ... 

I just feel like it’s a part of my allure... I feel this is kind of a veil; it smells beautiful on the body. When my husband smells it on me, it turns him on. It’s arousing. I think that it reminds him that I’m a woman.”

TO INCANDESCENT CHARM

KEY WORDS

Ardent femininity

Attraction

Disinhibition

Domination

Loss of control

Magnetism

Playfulness

Power

Primal sensations

Provocation

Sexuality

Trigger desire

Ultra-confidence

Voluptuousness

VERBATIM ILLUSTRATIONS

“When I wear it, I feel like kissing people &  I love that people tell me nice things, compliment me about my perfume”

"My mother hates my perfume, it is scandalous.  I am determined, confident, seductive and sexy ...

I have my own style, I like to be different, authentic ... be free to live adventures "

”You have to know when it is a good time to be more provocative with your husband in order to not lose the passionate spark. If you put some perfume on, it’s a pretty way to tell him you want to get intimate. It’s also a way to feel more of a woman.”

 

FROM CLEAN / PURE

KEY WORDS

Appropriateness

Clean

Control

Coquette and discreet

Cultural norm

Dignity, pride

Duty accomplished

Long lasting freshness

Moral code

No vulgarity or sexuality

Personal relief

Self-confidence

Social conformity

VERBATIM ILLUSTRATIONS

 

«Perfume is an indispensable product like toothpaste or shower gel » « It’s even better than the shower – I feel even freshercleanerspotless »

"Every day the first thing I do is take a shower,  spray my perfume, I think it gives the sensation that you are ready to start your day, do the things you want ...... It prepares your way out."

“I really smell clean.

This makes me feel put together, ready to face the world with confidence, to walk a bit taller.”

“ Education starts by being neat & tidy oneself (…) Caring for oneself is the most important thing to do, because depending on that is how others will treat you”

 

TO SPIRITUAL ELEVATION

KEY WORDS

Communion with nature

Connection with self

Elevation, floating

Energy and motivation

Freshness

Hope & joy

Inner peace

Mental clean - pure

Optimism and happiness

Relaxation

Serenity

Transcendence

VERBATIM ILLUSTRATIONS

 

“…the natural side, clean and healthy, we erase yesterday and we begin tomorrow. It has a purification side, an impulse.”

“Perfume is the balance of everything: of the people around us, of our day-to-day, the problems that life presents us;;. When you put some on and you can capture this energy, bringing this universe of peace and even spiritual, it is very good. "

“ When I am in nature, I smell the smell of woods & I don’t have to think about what I have to do – it’s like I am with myself and with God”

 

PROTECTION

KEY WORDS

Comfort

Confidence

Defense

Family

Forever Happiness

Peace and serenity

Protection

Reassurance

Regression

Security

Serenity

Soothing

Strength

Well being

VERBATIM ILLUSTRATIONS

 

“(…) a cosy comforter around me, like a cocoon”, “wrapped around my vital space”,             “I want to feel protected, like hearing the lullaby of  the memory of loving bonds”

“I loved being at my grand-mother’s,  this smell of baked things, it was always nice.   My perfume has something of home”

“My fragrance makes me think of my grandmother. I can almost smell her biscuits.                She used to live with us and used to cook us breakfast every single day. I miss my grandmother.”

"I feel loved, I feel very loved, it´s that cozy feeling... As if there was someone to take care of me, my mother was there or my grandmother. Flowers ... sweet smell of comfort ... knowing that you are not alone"

“My childhood is the very best thing that happened to me. I love the aroma of home-cooking because it means there is a  mom caring for her children. Vanilla is tranquility & youthfulness, I keep it with me”