Country needstates
Fragrance needstates in each country
TWO DIMENSIONS STRUCTURING NEEDSTATES
Needstate = Motivation to wear a Fragrance with associated benefits & emotions
Most women have several needstates, tending to have a primary needstate, surroundes by secondary ones
Stability vs. Transformatio, Social Self vs. Intimate Self
FRAGRANCE NEEDSTATES
IN FRANCE
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IN US
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IN GERMANY
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IN BRAZIL
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IN MEXICO
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