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Title Image

Fragrance & Emotion

Givaudan global deep-dive study, aiming at better understanding
women’s actual needs and aspirations shaping
their relationship with fragrances across countries.
Objectives
Ensuring relevance in women's lives..

The «Fragrance & Emotion» program to:

  • Understand consumer needs, aspirations & perfume experience - functional, emotional, sensorial, social...
  • Identify a consumer-driven segmentation, in terms of expected benefits & emotions
  • Build a «glocal» model revealing countries’ clusters and key patterns

Dicover new Creation opportunities

Link emotions, need states & actual experience with olfactive routes and fragrances design & forms

A creative Collection as springboard for olfactive brand discussions 

Methodology
2-3 H IN-HOME INTERVIEWS OF 50 WOMEN IN EACH COUNTRY

 

Exploring…

  • Women’s Favourites smells and related emotions & memories
  • Perfumes used & personal history
  • Perfume motivations & category image
  • Benefits & connected emotions
  • Perfume application demo & evocations

Paris 

Paris Area 

2011

Berlin 

Frankfurt 

2013

New York 

Connecticut

Los Angeles 

2013

Sao Paulo 

Recife 

2012

Mexico

2015