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Fragrance & Emotion
Givaudan global deep-dive study, aiming at better understanding
women’s actual needs and aspirations shaping
their relationship with fragrances across countries.
Ensuring relevance in women's lives..
The «Fragrance & Emotion» program to:
- Understand consumer needs, aspirations & perfume experience - functional, emotional, sensorial, social...
- Identify a consumer-driven segmentation, in terms of expected benefits & emotions
- Build a «glocal» model revealing countries’ clusters and key patterns
Dicover new Creation opportunities
Link emotions, need states & actual experience with olfactive routes and fragrances design & forms
A creative Collection as springboard for olfactive brand discussions
2-3 H IN-HOME INTERVIEWS OF 50 WOMEN IN EACH COUNTRY
- Women’s Favourites smells and related emotions & memories
- Perfumes used & personal history
- Perfume motivations & category image
- Benefits & connected emotions
- Perfume application demo & evocations